Facebook and its Benefits for Your BusinessFacebook Marketing Consultant

Are you looking to spread the word about your business and generate more traffic, better leads and more customers? Facebook might be the answer to your social media needs.

Is there any other media channel that can help your business to reach over one billion people, while targeting exactly the demographic that you want while having direct communication with your customers?

If your business doesn’t have a Facebook page, you might be missing out on an opportunity for building your brand and promoting your presence online. Many people have turned to Facebook as a way of connecting with potential customers, as it gives them the power to share ideas and connect with the world in an open and interactive way.

A Facebook page has many potential benefits for your business, some of which are similar to having a website and others that are completely unique to Facebook. When you market your brand on Facebook, you will have the opportunity to make online sales, get a following around your brand, create a platform for your customers to discuss your products and allow your customers to spread the word organically about your products.

Facebook homepage

Low Cost Marketing Strategy

Many different marketing activities that would cost thousands through any other marketing channels can be performed on Facebook for a fraction of the cost. This means that Facebook is perfect for start-ups with small marketing budgets. It is also useful for large businesses, who often try out their marketing themes and concepts through Facebook before they commit to a bigger campaign.

Great for Small Businesses

Facebook especially has advantages for small businesses and traditional retailers. It allows these businesses to reach their exact target audience with a personal approach without having to have a huge advertising budget. This allows small businesses to compete with larger corporations for their niche product or service.

Offers Targeting Advertising Possibilities

Facebook gathers the information that millions of users enter into their profiles, which means that you can pay to use this information in order to target your advertising toward a specific demographic or group. You can develop an ad for your specific product and pay for it to appear only on the pages of people who are already interested in your product or industry.

Raises Brand Awareness

Facebook allows you to increase the profile of your business online, as you encourage your existing and potential customers to click the “Like” button on your Facebook page. Once your customers like your page, they will be able to receive updates on their wall, which will also be seen by their friends. This will help to spread the word about your business in a very natural way, as people tend to trust the recommendations of people that they know.

These are just a few of the reasons why Facebook can be such a powerful tool for marketing your business. To find out more about it and the Social Media services that I can offer you, feel free to contact me today.

Author: Dennis Taylor. Follow on Twitter @TaylorMadeSM, Google+, or public updates on Facebook.