Ever heard the phrase ‘Content is King’? This definitely applies to your Facebook posts too. As a business owner, you probably have a good idea what you’d want to get from running a Facebook campaign; more paying customers and clients. But ramming the same sales messages into the news feeds of your fans daily is going to do your brand more harm than good. But other than your sales messages, what else can you say to those people that have clicked that like button? What else would anyone on Facebook liking your brand care to know or be bothered to read whilst looking through family photos and posts from former school friends.

Facebook Content Marketing

Relevant content is what encourages your audience to contribute. Whether this is a click of that like button, commenting on your updates and images or sharing your content with their friends, relevant content directed and posted to a targeted audience will help your succeed on Facebook. Similar to Googles algorithm Facebook has it’s own system known as Edgerank and knowing what connect to post and at what times will help your messages reach an engaged audience. I often speak with business owners who tell me they post quality shareable content but it just seems nobody is out there to read it. I work alongside you to gain an understand of who your customer maybe and can build a social media strategy that will ensure this content is seen by the businesses and people you would like to target.

Through researching the industry and speaking to you the business owner, I can help gauge what would be great content to post that doesn’t just scream ‘BUY OUR PRODUCTS’ at people. Sourcing content takes time and research, something a lot of business owners don’t have, but I can do this on behalf of your business and work together to build a social media strategy that will help increase your brand awareness, drive footfall to your store and build relationships with your markets. Remember getting them to click like is the easy part, getting them not to unlike with constant barraging of sales messages is where the expertise lies and skills I can help bring to your business Facebook social media campaigns.

Author: Dennis Taylor. Follow on Twitter @TaylorMadeSM, Google+, or public updates on Facebook.