How LinkedIn Can Grow Your Business

LinkedIn is a social network that brings together business people in a new and unique way, allowing you to gain contact with powerful and influential people in your field and build a network of useful and beneficial contacts.

Unlike Twitter, Facebook or all other popular social media networking sites, LinkedIn is designed specifically for professional networking. It is a fantastic tool for maximising your business’s online profile and building your professional network. There are many benefits for companies using LinkedIn and with the right social media plan you will be able to make the most of these opportunities.

Improve Your Credibility and Build Your Online Presence

No matter what your company does, having a professional LinkedIn profile can help to increase its credibility. This website offers a superb opportunity to receive recommendations from past clients, employees and more. You can also connect with and follow companies in order to keep up to date with important company information.

Your company page is where you can share descriptions and promote what you do. This is a great introduction to your business and an opportunity to showcase your products and services.

Increase Your Exposure and Attract Quality Employees

Your company can create a LinkedIn page that will feature your products and services, which will increase exposure for your company. The page will create a location on the web where your potential customers, employers, suppliers and distributors can learn more about your product or service. Also, you can place a link to your website so that you can drive traffic toward it.

On your company’s page you can also post job opportunities so that your company will have a better opportunity to fill vacant positions with highly qualified employees.

Reaching Your Target Market

Business can also use LinkedIn as a way of promoting their business and reaching a broader target market. This social networking site can be used strategically as a way of promoting your new products and services through your profile, news feed and relationships within the LinkedIn community.

LinkedIn also offers many opportunities to engage, which is a crucial aspect of social media. You can join in on other conversations and interact with others, which might eventually take you to the “influencer” level and give you more credibility and authority.

Earn Credibility With Testimonials

One of the most valuable features of LinkedIn is the ability for others to recommend you for certain skills. For example, if another person within your circle endorses the fact that you are experienced in SEO or public speaking this will be displayed on your profile. You can ask for these recommendations from former colleagues, business partners and customers and they will build your presence on LinkedIn.

Many small business owners assume that LinkedIn is only used by individuals who are looking to expand their CV and promote themselves professionally. However, this couldn’t be further from the truth. The reality is that LinkedIn is an incredibly valuable resource for promoting your business and your brand.

Author: Dennis Taylor. Follow on Twitter @TaylorMadeSM, Google+, or public updates on Facebook.