Twitter has announced that, for the first time, small and medium-sized businesses in the UK, Ireland and Canada will now be able to make use of its self-serve advertising platform as of November 2013. Twitter opened up its self-serve advertising platform to all its US users in April 2013.

Previously, all business outside the US had to liaise with Twitter in order to put up adverts. However, with this new move means that more businesses will find it infinitely easier to place ads on the platform, thus ushering in a new major player in terms of social media advertising.

Following in the footsteps of Facebook’s targeted advertising campaign, Twitter’s suite of ad products include Promoted Tweets, Promoted Accounts, and Promoted Trends.

All you need to get started is a Twitter account and a credit card to promote your tweets and start getting noticed. Twitter promises to only charge you when people follow your Promoted Account or retweet, reply, favourite or click on your Promoted Tweets.

Twitter Ads

This is good news for those looking to make the most of their social media accounts for marketing purposes. Not only does it make it easier to promote your business but it makes it even easier to build a targeted Twitter following.

Twitter adverts are a fantastic way of driving your target market straight to your business. With every new follower, every retweet and every new favourite, your business is growing and expanding in one of the most cost-effective ways possible.

Of course, in order to make this dream a reality, your Promoted Tweets and Promoted Accounts need to be specifically tailored to generate interest from both your existing and prospective followers. If you have a set audience you want to reach, then you need to ensure that your Twitter adverts reach that audience.

I can set these campaigns up for your business and run multiple versions of adverts (split test) to see which perform greater and bring you maximum ROI. I can help you reach a market through Twitter that may never have even heard of your business or brand before, but with powerful Twitter advertising they could become some of your most important and influential customers.

Word of mouth is crucial on social media platforms such as Twitter, and with my help you can ensure that good press gets spread around very quickly with minimal effort from you. If you’re interested in making Twitter advertising work for you, you don’t want to get lost in the crowd. Contact me today and I can help you create and design a Twitter advertising strategy that will boost your business effectively.