Get in the conversation! Why Twitter engagement is so important

Have you ever talked to someone at a social gathering or a party who is completely obsessed with talking about themselves and their accomplishments? You are trying to hold a conversation with them, but they are not listening to what you have to say – merely waiting for their turn to talk. They go on and on about their lives and your eyes start to glaze over with boredom. It’s not very fun, is it?

Imagine this scenario, but in the online world instead. This is how you appear to others when you use Twitter only for your own promotional purposes. Twitter is designed for conversations; it is the cocktail party of social networks. If you are only Tweeting about your own business rather than engaging in a conversation with others, then you can rest assured that those listening will start to tune out.

Reaching out to others

Instead of using Twitter to broadcast your events and only promote your own gains, take the time to also reach out and engage others. When you focus on building virtual relationships, you will be well on your way to making the most of this social network.

Tips for improving Twitter engagement

Engaging with others on Twitter can be time consuming, especially when you first start out. However, it will be worth the time you invest. You will grow your twitter following, establish yourself as an expert in your niche and make connections that can help you to further your business.

Improve your Twitter engagement:

Spark conversations with strangers. Don’t be afraid to just jump right in and pick up on something that someone else is saying.

  • Respond to everyone that tweets to you. Even if it is just a quick answer to a question or a thank you, this will show that your brand takes its followers seriously.
  • Share information from other sources (not just your website) that your audience will find useful and shareable.
  • Join Twitter chats as a way of participating in a conversation with others who have a shared interest with you. This is a fun and informative way to learn more about the other players in your particular niche.

These are just a few of the ways that you can build engagement on your Twitter account and use this social network to its full potential. What are you waiting for? Go ahead and start the conversation!

Author: Dennis Taylor. Follow on Twitter @TaylorMadeSM, Google+, or public updates on Facebook.