How to Generate Leads With Twitter

So you have a Twitter account with a healthy amount of followers and you are good at tweeting regularly, engaging in conversations with others and sharing interesting content. However, how many of the connections that you are making on Twitter are actually turning into leads? Are you growing your business with this social media network? If the answer is no, then read on to learn more about generating leads via Twitter.

Using Twitter to Arrange Face-to-Face Meetings

Why not use Twitter as an engagement tool to arrange face-to-face meetings with your potential clients and customers. When you have engaged with someone on Twitter for a while, invite them down to your office or premises so that you can demonstrate a product, give them a free tour or give them a consultation. This is a great way to take social engagement from online to offline and to really generate solid sales leads from Twitter.

Look For People Discussing Your Products

Twitter has a search function, which allows people to search through all of the tweets and find people talking about a specific thing. This is a great way for you to find people who are already talking about your product, service, brand or industry. You can then engage these people in a helpful way, such as answering their questions or directing them to content that they might find interesting or helpful. This is a great way to build trust and establish a rapport with your audience, so that they see you as a respected brand.

Try Twitter Lead Generation Cards

This is a new feature that Twitter is generating, which is sure to give you many great opportunities to generate leads via your Twitter account.

The Lead Generation Card is an expanded style of tweet that contains an advertisement for an offer or a special deal from your company. When your followers click on the button within the Lead Generation Card, their user information is sent directly to your automated marketing system via Twitter.

With this, you can set up a follow-up email campaign that will ensure that the user is engaged with your company. When you include links in these emails, you will encourage these users to come back to your website and learn more about your products and services – with the hope that they will become customers.

These are just a few of the ways that you can generate leads with Twitter. Contact us to find out more about making the most of this social networking tool.

Author: Dennis Taylor. Follow on Twitter @TaylorMadeSM, Google+, or public updates on Facebook.